Optimised Academy

AI Marketing Training for UK Businesses

From solo entrepreneurs to enterprise marketing teams — master AI-powered marketing with hands-on courses, real tools, and industry-recognised certifications. Learn to build and update your own website by prompt — no developers needed, no gatekeepers, just you in control.

27
Courses
88+
Hours of Content
8
Categories
3
Certification Levels
Free AI Training

Learn AI Marketing — For Free

Our AI Marketing Foundations course teaches UK business owners how to use AI tools like ChatGPT, Claude, and Gemini for real marketing results. No tech background needed — just practical, plain-English training with human strategy at its core.

5 modules covering AI fundamentals, content, SEO, advertising & strategy

Video lessons with quizzes — learn at your own pace

Earn a verified certificate to showcase on LinkedIn

100% free — no card required, no upsells

Course 1 of 5

What is AI?

FREE

A Plain-English Guide for UK Businesses — understand what AI actually is, how it works, and how to use it for marketing.

1
What Is AI? A Marketer's Guide4 min
2
How AI Actually Works4 min
3
AI Tools for Marketing3 min
4
Getting Started with AI3 min
5
AI Strategy for Your Business3 min
5 Modules 17 min Certificate
Built for UK Businesses

Who Is This For?

Whether you are a one-person startup or a 500-person marketing team, there is a learning path designed for you.

Solo Entrepreneurs & Startups

Learn to punch above your weight with AI. Create professional marketing on a bootstrap budget — no agency needed.

  • Start with free courses
  • Practical, hands-on approach
  • Immediate results you can apply today
Recommended: Foundations LevelStart Here

Growing SMEs & Marketing Teams

Scale your marketing operations with AI workflows, automation, and data-driven strategies that save hours every week.

  • Team-friendly learning paths
  • Real tool integrations
  • ROI-focused strategies
Recommended: Practitioner LevelStart Here

Enterprise & Marketing Directors

Lead AI transformation across your organisation. Build strategy, upskill teams, and drive measurable business impact.

  • Strategic frameworks
  • Change management
  • 1-on-1 mentoring available
Recommended: Strategist LevelStart Here
Your Learning Journey

Three Levels. One Clear Path.

Progress from AI beginner to strategic leader. Each level builds on the last, with certifications to prove your expertise.

Foundations
Level 1: Foundations

Perfect for beginners. Understand AI platforms, tools, and how they apply to marketing. No technical background needed.

9 courses Certification

Includes 2 completely free courses

Practitioner
Level 2: Practitioner

For marketers ready to deploy AI across their operations. Hands-on courses with real tools and workflows.

10 courses Certification
Strategist
Level 3: Strategist

For senior marketers and leaders. Build AI strategies, transform teams, and drive organisational change.

8 courses Certification
No Credit Card Required

Start Learning For Free

Every topic has a free taster — either a completely free course or a free first module. Try before you buy.

Full Course Catalogue

Explore All Courses

27 courses across 8 categories. Filter by level, category, or search for exactly what you need.

Certification Bundles

Save More with Bundles

Get all courses at a level, plus a certification assessment and digital credentials you can share on LinkedIn.

AI Marketing Foundations

Complete beginner certification covering all 8 foundation courses. Perfect for anyone starting their AI marketing journey.

£149£232
Save £83
  • All 8 Foundations courses
  • 2 free taster courses included
  • Foundations certification assessment
  • Digital certificate & LinkedIn badge
  • Access to community forum
  • Downloadable templates & checklists
Get Started

AI Marketing Practitioner

Intermediate certification for marketers ready to deploy AI across their marketing operations.

£299£490
Save £191
  • All 10 Practitioner courses
  • Practitioner certification assessment
  • Digital certificate & LinkedIn badge
  • Priority community support
  • Monthly live Q&A access
  • Advanced templates & frameworks
Get Started

AI Marketing Strategist

Advanced certification for senior marketers and leaders driving AI transformation.

£449£668
Save £219
  • All 8 Strategist courses
  • Strategist certification assessment
  • Digital certificate & LinkedIn badge
  • 1-on-1 mentoring session
  • Priority community support
  • Enterprise-grade templates & frameworks
Get Started
BEST VALUE — Save 53%

Complete Academy Pass

Full access to every course, every level, every certification. The ultimate AI marketing education.

£649£1390
Save £741
  • All 26 courses across all 3 levels
  • All 3 certification assessments
  • 3 digital certificates & LinkedIn badges
  • 1-on-1 mentoring session
  • Priority community support
  • Monthly live Q&A sessions
  • Lifetime access to course updates
  • Early access to new courses
Get Started
Prove Your Expertise

Earn Your AI Marketing Certification

Complete a certification bundle, pass the assessment, and earn a digital credential you can share with employers, clients, and on LinkedIn. Three levels of certification available.

Digital Certificate

Professional PDF certificate with unique verification code

LinkedIn Badge

Add your certification directly to your LinkedIn profile

Verification Portal

Employers can verify your certification online

Continuing Development

Access to course updates and new content as AI evolves

Enquire About Certifications
AI Marketing Certification

Built Specifically for the UK Market

Every course addresses the unique challenges and opportunities facing UK businesses.

UK Data Protection

Courses cover UK GDPR and ICO guidance on AI usage, so you stay on the right side of the law.

UK Market Examples

Every case study and example comes from real UK businesses across industries.

GBP Pricing

No currency conversion headaches. Prices in pounds, content in British English.

UK Business Challenges

Addressing the specific barriers UK businesses face with AI adoption — from skills gaps to budget constraints.

AI Marketing Newsletter

Weekly tips, tools, and strategies

No spam, unsubscribe anytime. We respect your privacy.

Ready to Transform Your Marketing with AI?

Start with a free course today. No credit card required. Learn to build, update, and manage your own website by prompt — and never depend on a developer again. Join hundreds of UK businesses already taking control of their marketing with AI.

Free Website Audit

Free Website + 500 Keyword Audit

Get a comprehensive analysis of your website and top 500 keyword opportunities.

No spam. Unsubscribe anytime.

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