What is AI? A Plain-English Guide for UK Businesses
Demystify AI without the jargon — understand what it really means for your business
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About This Course
This foundational course strips away the jargon and gives you a clear, honest understanding of artificial intelligence. You will learn the difference between generative AI, machine learning, and automation. We cover the major platforms — ChatGPT, Claude, Gemini, Copilot — and show you exactly what they can (and cannot) do for your marketing. Built specifically for UK businesses, with real examples from British companies across industries. By the end, you will have a practical mental model for AI that lets you evaluate any new tool or trend with confidence.
What You Will Learn
Course Curriculum
Module 1: What Is AI? A Marketer's Guide
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Module 2: The Major AI Platforms Explained
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Module 3: AI for Content Creation
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Module 4: AI Ethics & GDPR for UK Marketers
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Module 5: Building Your AI Marketing Toolkit
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Who Is This For?
Tools You Will Use
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