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AI Fundamentals|Course S1

AI Marketing Strategy for UK Businesses

Build a comprehensive AI marketing strategy aligned with your business goals

5h 15 modules Strategist Level
£79

One-time payment, lifetime access

Team Pricing Available

£40 per person for teams of 5+(Save 50%)

Lifetime access to course content
Downloadable resources & templates
Community forum access
Certificate of completion

About This Course

This is the capstone strategic course. You will learn to conduct a comprehensive AI marketing audit, identify the highest-impact opportunities for AI integration, build a phased implementation roadmap, and measure the true ROI of AI marketing initiatives.

What You Will Learn

Conduct a comprehensive AI marketing audit
Build a phased AI implementation roadmap
Calculate and forecast AI marketing ROI
Align AI initiatives with business objectives
Present AI strategy to stakeholders

Course Curriculum

Module 1: The AI Marketing Strategy Framework

Click to preview this lesson for free

23 min Free Preview
2

Module 2: Conducting Your AI Marketing Audit

15 min
3

Module 3: Identifying AI Opportunities

11 min
4

Module 4: Prioritising by Impact

17 min
5

Module 5: Building Your AI Roadmap

23 min
6

Module 6: Budget Planning

23 min
7

Module 7: Team Skills Assessment

16 min
8

Module 8: Vendor & Tool Selection

19 min
9

Module 9: Implementation Planning

22 min
10

Module 10: Change Management

14 min
11

Module 11: Measuring AI Marketing ROI

13 min
12

Module 12: Reporting to Stakeholders

11 min
13

Module 13: Scaling AI

10 min
14

Module 14: Future-Proofing Your Strategy

21 min
15

Module 15: Your Complete AI Strategy Document

23 min

Who Is This For?

Marketing Directors
Business Owners
Agency Owners

Tools You Will Use

ChatGPTClaudeGoogle Analytics 4HubSpot

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Ready to Get Started?

Enrol today and start transforming your marketing with AI.