Free website monetisation planner

Google AdSense revenue calculator

Model a transparent website advertising-revenue scenario from website traffic, a niche planning preset, page RPM, expected ad click-through rate and the share of traffic expected to monetise. The calculation uses the page RPM entered by the visitor; it does not connect to analytics or a Google account.

How the Google AdSense estimate works

Monthly estimated revenue equals monetised monthly pageviews divided by 1,000, multiplied by the chosen page RPM. The CTR control shows a separate expected ad-click scenario from monetised pageviews; it does not change the RPM-based revenue estimate. Select a niche to start with an illustrative planning RPM, then manually change that field to match your own historic data. Use analytics or a realistic traffic scenario, then pressure-test more than one RPM assumption before relying on a plan.

Actual advertising results can vary substantially with visitor location, content, consent, viewability, seasonality, ad format, fill rate and policy eligibility. This tool does not predict approval, traffic growth or earnings.

Google AdSense is a trademark of Google LLC. This independent calculator is not affiliated with, endorsed by or operated by Google.

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Website traffic and revenue planning

Review a six-month mathematical traffic scenario using the growth percentage you choose, then view results in GBP, EUR or USD and export a CSV or email the planning report to yourself. Currency views use fixed presentation rates rather than live exchange rates. Paid advertising can be a measurable source of visitors when the offer, landing page, conversion tracking and budget are scoped properly; it does not guarantee advertising revenue or a particular result.

Niche and traffic-source FAQs

Website topic and traffic mix can shape the assumptions you enter. These answers explain what to review without treating any source or niche as a revenue guarantee.

How does the niche dropdown affect this AdSense estimate?

Each niche option applies an illustrative planning RPM so you can begin a scenario quickly. It is not live advertising data, an industry benchmark or a predicted rate. You can edit the RPM field at any time and should prefer your own historic figures when they are available.

Do commercially focused topics always earn more?

Not always. Topics where visitors are researching a purchase or service may attract different advertiser interest, but results still depend on the individual audience, content, page experience and the ads that are available at the time. This calculator does not apply a guaranteed niche rate or predict a higher outcome for any category.

How can search traffic change the estimate?

Search visitors often arrive on a page to answer a specific question or compare options. Their location, device, intent and the number of pages they view can differ from other visitors. Record pageviews and any RPM signals for your own search-led content, then use those figures as an input rather than assuming one search-traffic rate.

How can social-media traffic change the estimate?

Social campaigns can create bursts of visitors with different interests, devices and reading patterns from a website’s regular audience. Review pageviews and observed RPM separately for meaningful campaigns before deciding whether a social-led scenario should use the same assumption as other traffic sources.

What about direct, email and referral traffic?

Returning, newsletter and referral audiences can behave differently depending on how they reached the page and what they came to do. Look at the actual pageviews, locations and content journeys produced by each source. This keeps the calculator grounded in your own site data rather than a generic source label.

Why does the calculator ask for pageviews rather than sessions?

Page RPM is commonly discussed as revenue per 1,000 pageviews, so the formula uses monthly pageviews and the portion you expect to monetise. Sessions can still be useful for planning traffic, but convert that plan into a realistic pageview estimate before using the tool.