Optimised Marketing

Advertising Cost Calculator

Calculate CPC, CPM, CTR, ROAS, and CPA for your ad campaigns

Cost Per Click Calculator

Formula

CPC = Total Ad Spend ÷ Total Clicks

Cost Per Click

£2.00

per click

Total Spend
£500.00
Total Clicks
250

Average CPC by Industry

E-commerce£0.45 – £1.20
Legal£2.50 – £6.75
Finance£1.80 – £4.50
Healthcare£1.20 – £3.00
Technology£0.80 – £2.50
Real Estate£1.00 – £3.50

Benchmarks are approximate UK averages and may vary by niche, targeting, and season.

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