Lead Generation + B2B Outreach
The most complete B2B pipeline strategy: attract warm inbound leads with paid advertising while simultaneously reaching cold decision-makers with AI-powered outbound outreach.
Combining both services creates a compounding pipeline effect — inbound and outbound channels reinforce each other, and every prospect is captured regardless of how they first encounter your brand.
Inbound meets outbound — no lead left behind
Most businesses choose one or the other. The businesses that grow fastest run both simultaneously, using each channel to amplify the other.
Lead Generation
We run paid advertising campaigns on Facebook and Google to attract prospects who are actively searching for your services or match your ideal customer profile. High-converting landing pages and email nurture sequences capture and warm up every lead.
B2B Outreach
We use AI to identify and verify decision-maker contacts at companies that match your ideal customer profile, then run personalised multi-channel outreach sequences via LinkedIn and email — reaching prospects who have never heard of you yet.
Why these two services outperform either alone
The combination creates compounding effects that neither service achieves independently.
Inbound warms, outbound converts
Your Lead Gen campaigns build brand awareness and capture warm inbound interest. B2B Outreach simultaneously targets cold decision-makers who haven't found you yet — doubling your pipeline sources.
Shared prospect intelligence
When a prospect engages with your inbound content, that signal feeds into the B2B outreach cadence. When an outbound prospect visits your site, they enter the inbound nurture funnel. No lead falls through the cracks.
Consistent messaging across touchpoints
Both services are managed under one strategy, so your brand voice, offer, and value proposition are identical whether a prospect finds you via an ad or receives a LinkedIn message.
Compounding ROI over time
Inbound leads compound as your ad account optimises and your content builds authority. Outbound leads compound as your prospect lists grow and your messaging is refined. Together, the growth curve is steeper than either service alone.
Choose your bundle tier
Both tiers include the full Lead Generation and B2B Outreach service — the Growth tier scales up volume, channels, and reporting frequency.
Starter Bundle
Perfect for businesses new to outbound prospecting or with a monthly budget under £1,000.
15% bundle discount · Save £1,344 per year
- Facebook OR Google Ads (single platform)
- 1–2 custom landing pages
- Basic CRM integration
- 4-step email nurture sequence
- 200 qualified leads/month target
- Monthly performance reports
- 250 AI-identified prospects/month
- LinkedIn personalised outreach
- 3-step cold email sequence
- AI lead scoring & qualification
- CRM integration
- Monthly pipeline reports
Growth Bundle
For businesses ready to scale aggressively with multi-channel inbound and outbound at full capacity.
15% bundle discount · Save £2,688 per year
- Facebook AND Google Ads (multi-platform)
- 3–5 custom landing pages
- Advanced CRM + lead scoring
- 8–12 email nurture sequences
- 500 qualified leads/month target
- Retargeting campaigns
- Weekly strategy calls
- Weekly performance reports
- 500 AI-identified prospects/month
- LinkedIn + email multi-channel cadences
- AI message personalisation at scale
- InMail campaigns with A/B testing
- Automation workflows & CRM updates
- Dedicated account manager
- Weekly pipeline reports
Not sure which tier is right for you?
Get a Free Strategy AuditIs this bundle right for your business?
Great fit if you…
- Sell to other businesses (B2B)
- Have an average deal value above £1,000
- Want to fill your pipeline from multiple directions simultaneously
- Have a sales team or process to handle booked meetings
- Are ready to invest in consistent monthly marketing activity
- Want AI-powered prospecting without hiring a full sales team
Consider alternatives if you…
- Sell primarily to consumers (B2C) — consider Lead Gen + Social Media instead
- Need brand awareness before lead generation — consider SEO + Content first
- Have a very low average transaction value (under £200)
- Don't yet have a clear ideal customer profile defined
AI speed. Human judgement.
Every campaign is powered by AI — for prospect identification, bid optimisation, message personalisation, and lead scoring. But every strategy is designed and reviewed by experienced human marketers who understand your market, your offer, and your customers. You get the best of both: the scale of AI and the nuance of human strategy.
Frequently Asked Questions
Ready to build a full-funnel B2B pipeline?
Start with a free strategy audit — we'll review your current pipeline, identify the gaps, and recommend the right bundle tier for your business.