Case study · Technical SEO · Product build · Data integration

Turning live national data into a search-led platform

Optimised Marketing designed and engineered Road Closures UK: a national road-disruption product that turns fast-moving public information into useful, searchable journeys for drivers. The delivery combines product UX, SEO-scalable architecture, live-data safeguards, editorial workflows and retention features.

Measured Google Search visibility

Across 79 reported days in the supplied Google Search Console Web export, Road Closures UK recorded 1,270,761 Google Search impressions, 45,736 organic clicks, a 3.60% CTR and an impression-weighted average position of 8.09. The supplied Coverage snapshot records 40,476 indexed pages at its latest populated point on 21 September 2026.

Google Search Console Web export supplied 4 October 2026; reported daily data runs from 13 July to 29 September 2026. Query and page tables are top-row exports, so property-wide totals are calculated from the daily chart, not by summing those rows. These figures show search visibility and organic clicks, not qualified leads, revenue, conversion rate, return on investment or cost per acquisition.

What Optimised Marketing delivered

The platform includes national, road, motorway, junction, city, county and council journeys; live search, map and list views; filters; saved roads and alerts; source-aware freshness and recovery states; server-rendered public pages; canonical metadata; structured data; dynamic sitemap coverage; internal-linking rules; and source-checked long-duration closure reporting.

Data trust and product governance

UK-only boundaries, privacy-aware location hand-offs, protected provider credentials and payloads, bounded nearby queries, safe map fallbacks, and honest loading and recovery states keep volatile information within clear product and trust constraints.

A high-value B2B proof point

The project demonstrates how a difficult data problem can become a useful owned digital asset: solve for actual user intent, connect technical SEO with product UX, build retention and permissioned-audience foundations, and make complex delivery capability easier for prospective B2B buyers to assess.