Premier Blasting
UK Industrial Blasting Services
Industry: Industrial Services|Since May 2025|Ongoing
How we took an established industrial services company and nearly tripled their monthly lead volume through strategic campaign restructuring, multi-platform optimisation, and continuous AI-enhanced performance tuning — delivering a 339% return on investment in just 9 months.
Strong Business, Underperforming Ads
Premier Blasting is an established UK industrial blasting company with a strong reputation and years of experience. However, their advertising campaigns across Facebook and Google were generating leads at a pace that didn't match the business's potential.
With campaigns running across both platforms, the monthly lead volume was steady but unremarkable — averaging around 128 combined leads per month. The campaigns needed strategic restructuring, better audience targeting, and continuous optimisation to unlock the growth that was clearly possible.
"We knew the demand was there — we just needed the right strategy to capture it at scale."
Before Optimised Marketing
~128 combined leads per month across Facebook and Google
Campaign structure hadn't been significantly refreshed
Limited regional targeting and audience segmentation
Ad creative fatigue reducing engagement over time
No coordinated multi-platform strategy
AI-Enhanced Strategy + Human Expertise
We combined data-driven AI analysis with experienced human strategy to restructure, optimise, and scale Premier Blasting's advertising across both platforms.
Campaign Restructuring
Reorganised campaign architecture across both Facebook and Google to eliminate wasted spend and focus budget on highest-performing audiences and ad formats.
Multi-Platform Optimisation
Coordinated strategy across Facebook Lead Ads, Google Search, Performance Max, and Smart campaigns to maximise coverage and minimise cost per lead.
Regional Targeting
Deployed location-specific campaigns targeting key service areas including Derbyshire, Shropshire, Oxfordshire, Lincolnshire, and more — each optimised for local demand.
Continuous Testing & Iteration
Ongoing A/B testing of ad creatives, audiences, and bidding strategies with regular relaunches to combat ad fatigue and maintain performance.
Facebook Performance: +182% Monthly Leads
Strategic campaign restructuring and creative testing nearly tripled Facebook lead volume.
Monthly Lead Volume
+182%Nearly tripled the number of leads generated per month through strategic campaign restructuring
Total Leads (9 months)
New RecordConsistent high-volume lead generation across multiple campaign types
Impressions Delivered
Massive ReachNearly 13 million impressions across targeted audiences in 9 months
Link Clicks
High EngagementOver 100,000 click-throughs to landing pages and lead forms
Google Performance: +222% Monthly Conversions
Optimised bidding strategies and regional targeting more than tripled Google conversion volume.
Monthly Conversions
+222%More than tripled monthly conversion volume through campaign optimisation
Total Conversions (9 months)
ConsistentSteady conversion flow across Search, Performance Max, and Smart campaigns
Click-Through Rate
Top CampaignsBest-performing regional campaigns achieving exceptional CTR
Phone Calls Generated
Direct LeadsHigh-intent phone call leads tracked through Google Ads
The Full Picture
When you combine Facebook and Google performance, the results speak for themselves.
192% More Leads
Monthly lead volume nearly tripled from ~128 to ~375 leads per month across both platforms
3,372 Total Leads
Combined Facebook and Google leads generated in just 9 months of management
339% ROI
Every pound invested in advertising and management returned over £4 in revenue
£46 Return per £1
For every £1 of management fee, the campaigns generated £46 in tracked revenue
15.2M Impressions
Over 15 million combined impressions across Facebook and Google platforms
141,946 Clicks
Nearly 142,000 click-throughs driving traffic to landing pages and lead forms
Top Performing Campaigns
A selection of the best-performing campaigns across both platforms during the management period.
October Relaunch Campaign
Lowest cost per lead at £24.10
Single Image Old Style Campaign
168 leads with strong engagement
Video Leads Campaign
Best CPL efficiency at £21.37
Dynamic All Areas
123 conversions with 6% conversion rate
Shropshire Campaign
14.6% conversion rate — highest performer
Oxfordshire Campaign
15.6% conversion rate with low CPC
What We Provided
Premier Blasting engaged us for comprehensive lead generation and online advertising management. We took full ownership of their Facebook and Google advertising, applying AI-enhanced analysis combined with experienced human strategy to deliver consistent, measurable growth.
Key Outcomes
Monthly lead volume increased by 192% across both platforms
3,372 total leads generated in 9 months of management
339% return on total advertising and management investment
£46 revenue generated for every £1 of management fee
Over 15.2 million impressions delivered to target audiences
567 tracked phone calls generated through Google Ads alone
Top campaigns achieving conversion rates above 15%
Consistent month-on-month performance improvement
Let's Grow Your Business Too
Whether you're an industrial services company, a local business, or a growing brand — our AI-enhanced advertising strategies combined with human expertise can deliver measurable results for businesses of all types and sizes.