Commercial Shot Blasting
UK Industrial Shot Blasting Services
PremierBlasting/commercial_shot_blasting|TypeScript 95%+|Public Repository
A comprehensive industrial website with 51 pages including 32 service area pages for local SEO, a full CMS system with WordPress-style content blocks, before/after gallery, blog, and HubSpot CRM integration.
Full Technology Stack
Every technology used to build Commercial Shot Blasting, from frontend to SEO infrastructure.
Frontend
Latest React with concurrent features
Utility-first CSS framework
Scroll animations and transitions
Accessible component library
Lightweight client-side router
Consistent icon system
Backend
Server runtime and HTTP framework
End-to-end typesafe API layer
Runtime schema validation
Type-safe serialisation
Database & Storage
Distributed SQL database
TypeScript-first ORM with migrations
Image and file storage
SEO & Infrastructure
LocalBusiness schema markup
CRM and form handling
Build tool and dev server
Unit testing framework
End-to-end type safety
Under the Hood
Explore the CMS system, database design, custom components, page architecture, and file structure.
Page Content Sections
WordPress-style modular content blocks. Each page is composed of sections (hero, services, testimonials, FAQ) stored as JSON in the database. Admins can edit any section without touching code.
drizzle/schema.ts → pageContentSectionsCMS Pages
Full page management with slug-based routing, meta descriptions for SEO, JSON content blocks, and publish/draft workflow.
drizzle/schema.ts → cmsPagesService Management
Dynamic service pages with slug, title, descriptions, icons, images, and feature lists. All managed through the admin panel.
drizzle/schema.ts → cmsServicesHero Carousel
Admin-managed hero image carousel with alt text, sort ordering, and active/inactive toggle.
drizzle/schema.ts → cmsHeroImagesSite Settings
Key/value configuration store for site-wide settings. Supports text, number, boolean, and JSON value types.
drizzle/schema.ts → cmsSettingsBlog System
Full blog with slugs, excerpts, featured images, author attribution, categories, tags (JSON), and SEO meta descriptions.
drizzle/schema.ts → blogPostsContent Initialization
The CMS includes database seeder scripts that populate initial content via the API, ensuring consistent setup across environments.
The Challenge
Premier Blasting had an outdated website failing to generate leads in a competitive UK industrial services market:
- Poor mobile experience causing high bounce rates (78%)
- Zero organic visibility — not ranking for any relevant keywords
- Slow page load times (8+ seconds) hurting user experience
- No clear call-to-actions or lead capture mechanisms
- No local SEO presence across their 32+ UK service areas
What We Built
We delivered a comprehensive 51-page website with a full CMS backend:
- 32 service area pages targeting every major UK city for local SEO dominance
- WordPress-style CMS with modular content blocks, so the client can edit any section
- Interactive service finder — 3-step wizard guiding visitors to the right service
- Before/after gallery with drag-to-compare slider showcasing real project results
- HubSpot CRM integration with call tracking, quote popups, and lead analytics
Key Features & Implementations
Website Screenshots
A closer look at the key sections and features we built for Commercial Shot Blasting.
Professional Hero Section
Clean, authoritative hero with industrial imagery, triple CTA buttons (Get a Quote, View Our Work, Call Now), and comprehensive navigation featuring Services, Industries, and Areas dropdowns.
Interactive Service Finder
Intelligent 'Find Your Perfect Service' wizard with a 3-step progress bar and 12 material type options in a clean grid layout. Guides visitors to the right service based on their specific needs.
Service Portfolio Cards
Visually rich service cards featuring real project photography — Structural Steel Frames, Steel Container Blasting, and Factory & Warehouse Cladding with detailed descriptions and 'Learn More' links.
Extended Service Range
Comprehensive service coverage including Fixed Ladders & Step-Over Platforms, Warehouse Racking & Pallet Rack Frames, and Process Pipework — each with professional imagery and detailed descriptions.
Specialist Services
Full range of niche services — Telecom Masts & Lattice Towers, Floor Preparation, Shot Blasting & Powder Coating, Commercial Radiators, Vehicles, and Steel Doors & Roller Shutters.
Services We Provided
Website Development
Complete rebuild with 51 pages using AI-enhanced design, human strategy, and React 19
Local SEO
32 service area pages targeting every major UK city
Lead Generation
Service finder wizard, quote popups, and HubSpot CRM integration
Content Marketing
Blog system, industry pages, and AI-generated service content
How AI Transformed This Project
3x Faster Development
AI-assisted coding and content generation reduced development time from months to weeks. 51 pages, 11 database tables, and a full CMS — completed in under 4 weeks.
Cost Efficient
AI automation eliminated repetitive tasks across 32 service area pages and 4 industry pages. More value delivered per pound spent than traditional agency development.
Enhanced Quality
AI-generated SEO content, structured data markup, and optimised images across all 51 pages. Consistent quality that would be prohibitively expensive to achieve manually.
Want a website like this for your business?
We build custom CMS platforms, local SEO systems, and lead-generating websites — powered by AI, delivered in weeks.
"Optimised Marketing transformed our online presence. We went from invisible to industry leader in just 6 months. The leads keep coming in and our phone doesn't stop ringing."
James Mitchell
Managing Director, Commercial Shot Blasting
They Own Their Code
Commercial Shot Blasting owns every line of code in a private GitHub repository. They can update content by prompt, hire any developer to extend it, or take it to a different host — no lock-in, no permission needed.
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