Commercial & industrial surface preparation

Building a B2B acquisition website for Commercial Shot Blasting

Optimised Marketing built a connected website platform for a specialist mobile industrial service business. The delivery combines commercial positioning, named project proof, Request A Site Visit paths and organic-search infrastructure.

What Optimised Marketing delivered

The platform includes commercial conversion architecture, evidence-led project content, service and sector discovery, server-rendered priority content, canonical routes, structured data, internal links and sitemap work. It was built over an ongoing programme from February to October 2026.

The Commercial Shot Blasting website

Optimised Marketing designed and developed the Commercial Shot Blasting website as the business’s connected digital platform. It brings specialist services, industrial applications, named project records, capability material, local discovery pages and a Request A Site Visit path into one buyer journey.

Organic discovery evidence

A client-supplied Google Search Console export for 30 June to 29 September 2026 records 84,920 organic impressions and 699 clicks. The United Kingdom accounts for 79,513 impressions and 664 clicks. Coverage snapshots record 453 indexed pages on 10 July 2026 and 492 on 21 September 2026, within a continuing indexation programme.

These figures measure organic discovery only. They do not state qualified enquiries, closed-won revenue, return on investment, conversion rate or cost per acquisition.

Named project evidence

The case study includes approved project records from the ISS Property former Bakkavor Foods Facility in Wigan, the HB Tunnelling warehouse refurbishment in Doncaster, and a Bromsgrove School staircase restoration in Worcestershire. Each visual is captioned to its actual project location.