20+ Years of Marketing. Now Supercharged with AI.
We're not a faceless agency. We're a team led by a marketer with over 20 years in the trenches — who saw the potential of AI early and built a company around doing marketing better, faster, and smarter.
Lee Evans
Director & Founder, Optimised MarketingWith over 20 years in web design, programming, digital marketing, and SEO, Lee has built his career on one principle: marketing should deliver measurable results, not just look good on paper.
Starting as Head of Marketing at Luv4 Marketing in 2010, Lee spent 12 years managing client projects across diverse industries — from high-value PPC campaigns to fully optimised website architectures. He led teams in social media, database building, lead generation, CRM management, and brand strategy.
In 2023, Lee founded Optimised Marketing with a clear vision: combine deep marketing expertise with the latest AI tools to deliver results that traditional agencies simply can't match. But it wasn't just about speed — it was about giving business owners back control. By building with AI and delivering code in private GitHub repositories, clients own everything from day one. No lock-in, no retainer traps, no gatekeepers. Lee trains clients to update their own sites by prompt, so they're never dependent on a developer again.
Lee holds an MSc in Management & Marketing from Nottingham Trent University, where his dissertation on 'opinion leaders' in marketing communications earned a distinction — an early indicator of his focus on understanding what actually influences people to take action.
Core Expertise
Academic Qualifications
Why You Can Trust Our Expertise
Every claim we make is backed by verifiable qualifications, documented experience, and real client results.
Technical Skills
Beyond marketing strategy, Lee brings hands-on programming and AI engineering skills — building custom tools, automations, and intelligent systems that give clients a genuine competitive edge.
Python
Data, AI & AutomationJavaScript / TypeScript
Full-Stack Web DevelopmentAI / ML Tools
Intelligent AutomationAlso Proficient In
Thought Leadership & Research
Lee regularly publishes in-depth guides and research articles on digital marketing, SEO, and AI tools — demonstrating active expertise in the field.
Our Values
These aren't corporate platitudes. They're the principles that shape every project we take on.
AI-Enhanced, Human-Led
We use AI to accelerate delivery and uncover insights, but every strategy is shaped by experienced marketers who understand your business.
Results Over Rhetoric
No buzzwords, no vanity metrics. We measure success by the leads generated, the rankings achieved, and the revenue driven for your business.
You Own Your Code
Every website we build lives in your private GitHub repository. You own 100% of the code, can take it anywhere, and never need our permission to make changes. No lock-in, no hostage-holding.
Built for All Sizes
From solo founders to established enterprises, our AI-powered approach scales to fit any business. We make advanced marketing accessible to everyone.
Continuous Optimisation
Marketing isn't a one-off project. We continuously monitor, test, and improve your campaigns — using data and AI to stay ahead of the competition.
Build by Prompt
Once we set up your site, we train you to update it yourself using AI tools. Describe what you want in plain English and the AI writes the code. No more waiting on developers or paying retainer fees for basic changes.
How We Work
Our optimisation loop ensures continuous improvement and measurable results.
Diagnose
We audit your current marketing, identify gaps, and uncover opportunities using AI analysis and expert insight.
Build
We create your optimised marketing infrastructure—websites, automations, and campaigns.
Deploy
We launch your marketing systems with precision tracking and conversion optimisation.
Optimise
We continuously monitor, test, and improve performance through data-driven iteration.
From Marketing Graduate to AI-Powered Agency
Over 20 years of hands-on experience across every facet of digital marketing.
BSc Business & ICT
Graduated with a 2:1, building the foundation in business strategy and information technology.
MSc Management & Marketing
Graduated with Merit. Dissertation on 'opinion leaders' in marketing communications earned a distinction. Team leader on two marketing consultancy projects.
Head of Marketing
12+ years managing marketing client projects across diverse industries. Oversaw high-value PPC campaigns, designed fully optimised website architectures, and led teams in SEO, social media, lead generation, and CRM management.
Director
Founded Optimised Marketing to combine 20+ years of marketing expertise with cutting-edge AI tools. Building full-stack websites, marketing automations, and data-driven strategies for businesses of all sizes.
What Makes Us Different
AI That Actually Works
We programme custom AI workflows, connect APIs, and select the right models for each task — from content generation to data analysis to code.
You Own Everything
Your code lives in your private GitHub repo. Walk away anytime and take it all with you. No lock-in contracts, no retainer fees for basic changes.
Battle-Tested Experience
20+ years across SEO, PPC, web design, social media, and lead generation. We know what actually moves the needle.
Personal Service
You work directly with the people who build your strategy, write your code, and optimise your campaigns. No junior account managers.
Community Support
We believe in using our skills to make a real difference. Alongside our commercial work, we dedicate time and resources to supporting local charities and community organisations — because great marketing shouldn't only be available to those with big budgets.
REDS — Rushcliffe Early-onset Dementia Support
Pro-bono website project
REDS is a local charity in Rushcliffe, Nottinghamshire, providing vital support for people living with early-onset dementia and their carers. They run regular activity sessions, social events, and support groups — but had no online presence to help families find them.
We designed and built their entire website free of charge, creating a warm, accessible platform where families can discover the group, learn about activities, find carer resources, and get in touch. The site was built with accessibility at its core, ensuring it works beautifully for users of all abilities.
Our Commitment
At Optimised Marketing, we're not just about driving revenue for businesses. We're part of the Nottinghamshire community, and we believe every organisation — regardless of budget — deserves a professional online presence. Our pro-bono work is a core part of who we are, not an afterthought.
Pro-Bono Website Builds
We offer free website development to selected local charities and community groups, delivering the same quality and technology we use for commercial clients.
Digital Skills Training
We provide free training sessions to help non-profits manage their websites and social media, empowering them to maintain their digital presence independently.
Ongoing Support
Our community partners receive ongoing technical support and hosting assistance, ensuring their websites stay up-to-date and running smoothly.
AI + Human Strategy FAQ
Common questions about how we use AI, which tools we work with, and why the combination of AI and human expertise delivers better results.
You absolutely can — and we'd encourage you to try. But there's a big gap between asking ChatGPT to write a blog post and building a marketing system that actually performs. We programme custom prompts, chain multiple API integrations together, and pick the right AI model for each job — GPT-4 for copy, Claude for analysis, Midjourney for visuals, specialist models for data crunching. Then we test, iterate, and optimise until the output is genuinely good. That process takes serious time and technical know-how. Most business owners would rather spend that time running their business. We've already put in the thousands of hours to get these systems dialled in — you just get the results.
No single AI does everything well, so we don't use just one. GPT-4 and Claude handle content and strategy. Specialist coding models build websites. Image generators create visual assets. Custom automation pipelines connect it all via APIs. We also build bespoke workflows using Make, Zapier, and custom Node.js integrations to automate repetitive tasks. The real skill isn't using AI — it's knowing which model to use for which job, and how to chain them together into something that actually works for your business.
AI does the heavy lifting — our team does the thinking. We programme the prompts, review every output, and apply the marketing strategy that AI can't figure out on its own. Here's a simple example: AI can generate 50 headline variations in seconds, but it takes a human marketer to know which one will actually convert for your specific audience and brand. AI makes us faster. Human expertise makes us effective. You get both.
Ready to Work With Us?
Whether you need a new website, better search rankings, or a complete marketing overhaul — we'll build it, hand you the code, and teach you to run it yourself.